In cultural geography, what does "localization" refer to?

Localization in cultural geography refers to the process of adapting global products, ideas, or practices to fit local cultures and contexts. This phenomenon highlights how global influences do not simply override local traditions but rather interact with them in meaningful ways. A key aspect of localization is recognizing that while a product may originate from a global source, its acceptance and success often depend on how well it resonates with local customs, values, and preferences.

For instance, a fast-food chain may modify its menu items to include ingredients that are popular or culturally significant in a specific region, or a media franchise might incorporate local languages and cultural references to connect more deeply with its audience. This practice supports cultural diversity while also enabling global brands to thrive in different markets.